Taking control of our own brand may be the difference between an unfulfilling job and a rewarding career. 
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Taking control of our own brand may be the difference between an unfulfilling job and a rewarding career. It can also make a difference to finding the person we want to spend the rest of our lives with. Tony Robbins, life coach and writer/speaker Matt Finch challenge us to step up our game saying "Take a look at yourself! You need to be the kind of person you're hoping to attract". Or we could say, to be the person for the job that we want. 
 
Coming to grips with our beliefs, values, behaviours and characteristics is part of the way to developing our personal brand. Our appearance and how we are perceived is another. Our personal brand is how we are seen by the world. This includes our personal image and style as well as our reputation and online profile. Having a strong brand differentiates us from others, it's our way of marketing ourselves. It increases our personal effectiveness, builds confidence and enables us to have a positive impact. When an organisation has a strong brand the personal brand of its staff should enhance this and its culture. 
 
Personal Branding and Executive Presence together strengthen our unique skills and talents, from how we are perceived to our behaviour and the way we communicate. 
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